SHOWstudio
Photo: Britt Lloyd
Nick Knight
SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has consistently pushed the boundaries of communicating fashion online. Established in November 2000, SHOWstudio’s innovative and ground-breaking projects have defined the manner in which fashion is presented via the Internet. SHOWstudio has pioneered fashion film and is now recognised as the leading force behind this new medium, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.
Working with the latest technology SHOWstudio broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant and unparalleled access to the previously closed world of high fashion. Inspired by the inherent generosity of the verb 'to show', SHOWstudio opens up the studio of designers and artists, allowing everyone to not only witness the creative process, but to respond and contribute creatively, documenting, communicating and evaluating the results.
SHOWstudio collaborates with some of the most influential and acclaimed figures of contemporary fashion in the physical and digital realms. These include John Galliano, Maison Margiela, Kate Moss, Rick Owens, Comme des Garçons and Alexander McQueen.
Alongside these established names, SHOWstudio has also supported and nurtured talent including Shayne Oliver, Matthew Williams, Gareth Pugh and Jazzelle Zanaughtti, offering exciting next generation talent an important global showcase for creative expression. SHOWstudio has also worked with pop culture icons and creatives from the world of art, music and film including Kanye West, Afua Hirsch, Tracey Emin, Björk, Brad Pitt and Lady Gaga.
Since its inception, SHOWstudio has worked with the world’s most sought-after filmmakers, writers and cultural figures to create visionary online content, exploring every facet of fashion through moving image, illustration, photography and the written word.
Constantly changing, consistently innovating, SHOWstudio delivers fashion, live, as it happens.
Nick Knight is a fashion photographer, filmmaker and director of SHOWstudio. Amongst the world's most influential and visionary photographers, Knight has consistently challenged conventional notions of beauty and is fêted for his groundbreaking creative collaborations with leading designers including Yohji Yamamoto, John Galliano and Alexander McQueen. Advertising campaigns for clients such as Christian Dior, Tom Ford, Lancôme, Swarovski, Levi Strauss, Calvin Klein and Yves Saint Laurent, as well as award-winning editorials for publications including W, British Vogue, Paris Vogue, Dazed & Confused, AnOther, Another Man and i-D, have consistently kept Knight at the vanguard of progressive image-making for the past three decades.
A long-standing commitment to experimenting with the latest technologies led to Knight launching his award-winning fashion website SHOWstudio in 2000.
Paul Hetherington is a creative director and graphic designer. His involvement in establishing SHOWstudio.com began in late 1999, subsequently becoming Creative Director of the project between 2000 and 2009 and overseeing all creative aspects of the site and its aims. His role at SHOWstudio.com evolved from a long history of working with Nick Knight and Peter Saville since the mid-1980s. After studying graphic design and advertising in Sheffield and Reading, Hetherington trained as a designer for Peter Saville from 1984-87. In 1988 Hetherington co-founded his design agency Big-Active, with partners Gerard Saint and Mark Watkins. Leaving Big-Active nine years later, Hetherington returned to collaborate on design and image projects with Nick Knight, and with Peter Saville at his Mayfair-based consultancy, the apartment. Major client accounts included Mandarina Duck, the Barbican Centre, Flos and Hugo, plus music packaging for Pulp, Suede, Gay Dad and New Order. Hetherington continues to collaborate on art and design projects with Peter Saville and others, such as creating an editioned neon artwork for the opening of London art space HOTEL, and working on digital image effects of Nick Knight's 2004 Pirelli Calendar shoot. Hetherington was a judge of the Photography Award at the Hyères International Festival of Art and Fashion.
Penny Martin is Editor-in-Chief of The Gentlewoman magazine, before which she was Chair of Fashion Imagery at London College of Fashion, University of the Arts London from 2008–11, and Editor in Chief of SHOWstudio from 2001–08. Penny has lectured internationally, has served on numerous arts juries and has curated numerous exhibitions. She contributes to many magazines including Fantastic Man and W.
Christabel Stewart is an independent curator, lecturer and arts editor. After studying Art History to honours at Glasgow University she completed a Contemporary Art Curating MA at the Royal College of Art, London.
Stewart was Arts Editor of SHOWstudio from 2004-2007. She has contributed to various art publications and catalogues and is a visiting lecturer at Kingston University. In 2006 she became Senior Art Editor for Tank, and in 2014 the Director of tank.tv, curating film and video online and hosting residencies, exhibitions and performance in its exhibition space.
Ruth Hogben is a filmmaker, widely recognised for her sharp focus and strong technical prowess. She assisted Nick Knight between 2005 - 2009, both as his first photographic assistant and editor of his fashion film projects. Hogben has continued to collaborate with Knight on numerous films for SHOWstudio as well as creating films with creatives such as Gareth Pugh, Rick Owens, Katie Grand and KT Shillingford and for brands such as Louis Vuitton, Barneys, Mac Cosmetics and Selfridges. Her work has been screened at the ICA, and was included as part of the 2009 Birds Eye View film festival, ASVOFF 2009 and Fash/On Film Festival London 2012.
Hogben has worked closely with Lady Gaga for over a decade, helming the singer's creative direction alongside Andrew Gelardin as the duo Lobster Eye, overseeing tour visuals and performances including at the Grammy Awards, the Oscars, the AMAs and at the Superbowl.
Gareth Pugh is a fashion designer who has received global recognition for both his outlandish club wear and his novel approach to redefining modern luxury.
Pugh’s designs such as his famous inflated balloon garments are inspired by shape, proportion and process. He has shown at London Fashion Week as part of Fashion East and was awarded New Generation sponsorship to show in Autumn/Winter 2006. Pugh has collaborated with magazines including Arena Homme+, Self Service, CENT, i-D and Dazed & Confused. In 2004, Pugh’s ‘inflatable creatable’ installation was chosen as the sculptural centre piece for a Dazed & Confused exhibition showcasing designers including Stella McCartney, D&G and Hussein Chalayan. Pugh also regularly worked with the late Judy Blame.
In 2018, Pugh and his long-time partner and co-creative director Carson McColl founded the London-based independent creative studio Hard + Shiny. Built on the legacy of Pugh’s ready-to-wear fashion label, Hard + Shiny specialises in fashion, film, stage design and experiential entertainment. They have created work for artists including Beyoncé, Lady Gaga and Rihanna and have collaborated with the New York City Ballet, the Opéra Garnier in Paris, the Dutch National Opera and The Royal Opera House in London.
Tell No One was a creative studio duo made up of Luke White and Remi Weekes. As individuals the pair are writers and directors, and as Tell No One they experimented with video cameras, sharing their work as a peek into their experimental process, and posting their on-going ideas, inspirations and processes, in 'an informal brainstorm.' They also shot promos, commercials and fashion film together, including for Alexander Wang and H&M. Tell No One's work was exhibited and screened in institutions big and small, around the world, from the Guggenheim Museum, New York to the British Film Institute, London.
White and Weekes went solo in 2016, both of them continuing to direct and produce films and videos.
Jay Alexander, also known as J. Alexander and Miss J, is a runway coach and American reality television personality, known for his work on America's Next Top Model. He travels extensively for the fashion and modelling industries. Alexander is based in Paris and New York City.
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