Lucy Hardcastle Studio

Lucy Hardcastle Studio

Sensual storytelling for a digital age.

A multidisciplinary design practice based in London, Lucy Hardcastle Studio is a pioneer in using interactive technologies, 3D visuals, and moving images to tell complex and emotionally resonant stories.

Under creative director Lucy Hardcastle, the studio creates immersive virtual worlds that combine the principles of craftsmanship with the possibilities of technology.
The studio’s work ranges from commercial campaigns to large-scale design installations and self-initiated research experiments and spans both physical and virtual. Whether collaborating with scientific organizations, cultural institutions such as V&A and London Design Festival, or leading brands such as Chanel, Heimtextil, Nike, or Alexander Wang, Lucy Hardcastle Studio places an emphasis on human perception and the realm of the senses, giving its work a distinctly sensual aesthetic.

Lucy Hardcastle

Lucy Hardcastle is an interdisciplinary designer and digital artist. Her work focuses on tactility, visual illusions, and sensual aesthetics through digitally rendered pieces, sculpture, set design, and moving image.

Her pieces highlight tensions between physical and virtual worlds and experiences and aim to reconnect users and viewers with the material world through symbolism and metaphor. Her current projects focus on bridging the highly digital and physical aspects of her practice to produce immersive experiential pieces.

Having graduated from Information Experience Design at the RCA in 2017, Lucy works as a visual artist and creative director at her eponymous studio. She lives and works in London.

Projects – Lucy Hardcastle Studio