Alton Glass

Alton Glass is a visionary entrepreneur who leads a talented team of new media gurus who are – tackling contemporary issues through immersive storytelling. After producing and directing feature films and television for over 15 years, Glass founded GRX Immersive Labs, utilizing emerging media technologies to enhance the consumer experience. In 2018, transformed GRX into a creative technology studio and R&D lab space with a dedicated focus on immersive storytelling and creative entrepreneurship.

GRX is blazing a trail to ensure that the media makers of the future are diverse and maximize their potential as leaders, creators and innovators in virtual reality and emerging technology platforms. Glass is an Unreal Engine Virtual Production Fellowship alumni and the Co-Creator of TIME's "The March" executive produced by Viola Davis. "The March" is an immersive installation on 1963 March on Washington featuring Martin Luther King Jr's iconic "I Have a Dream" speech. His latest project "POV: Points of View" is a sci-fi VR series that explores the potential impact of A.I bias in law enforcement technologies.