The Onassis Foundation presents a new awareness campaign on organ donation
Organ donation means making the greatest choice of all: to leave the gift of life behind.
The new campaign of the Onassis Foundation reopens the discussion on organ donation and transplantation with a moving message. Through a subtle dose of humor, the campaign projects one of the “worst-case scenarios” of who you might save when you become a donor and sheds light on what is essentially important: by donating organs, you choose to prolong the life of someone who needs it. And this is the most important thing of all.
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Stills from the campaign
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The end of 2023 saw a 20% increase in organ donors compared to 2022. However, Greece remains at the bottom of Europe in terms of the number of transplants performed annually per country. There are many more steps to be taken until society becomes accustomed to the concept of organ donation and discards stereotypes and prejudices that are being reproduced to this day. Still, it is important to continue this effort together.
It is important to leave something behind so we can all move forward together.
Organ donation concerns us all. With the thought of saving even more lives.
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The campaign was created by Ogilvy Greece.