Sarah Rothberg

Photo: Courtesy of NEW INC

Sarah Rothberg is an artist who captures the interplay between technology, systems, and the personal, creating meaning through unique and strange interactions. Her idiosyncratic experiences suggest other ways of remembering, thinking, understanding, and communicating.

Sarah's work has been exhibited internationally at venues including Sotheby's S2 gallery, MUTEK festival, Mana Contemporary, and bitforms gallery. She teaches new media at NYU's Interactive Media Arts and Interactive Telecommunications Program at Tisch.

Sarah is currently a member at the New Museum's cultural incubator, NEW INC and a "Human-in-Residence" at NYU, where she is working on artistic applications of AR, and VR as a tool for performance.

In the past, she has been an artist-in-residence at Mana Contemporary, Harvestworks, and LMCC with her collective More&More Unlimited, and was an Engadget Alternate Reality Prize awardee. Most recently, she’s been a part of Apple’s [AR]T initiative, for which she codeveloped an augmented reality art lab that runs at Apple stores around the world.