Zeina Aref

Zeina Aref is a creative individual based in London, who enjoys exploring various mediums and techniques to communicate cultural and social landscapes – often drawing inspiration from her hometown, Cairo. While primarily working as a director and photographer, she possesses a diverse range of skills in creative strategy, copywriting, art direction, and video[1] editing, allowing for a more holistic approach to communication. A graduate of the Fashion Communication and Promotion at Central Saint Martins, the core of her work involves exploring identity through fashion and experimenting with different mediums and techniques to push the boundaries of communication, film, and photography. Much of her personal work is primarily driven by social commentary and aims to stir conversation.