Jesper Juul
Jesper Juul is an assistant professor at the New York University Game Center. He has been working with the development of video game theory since the late 1990's. His publications include “Half-Real” on video game theory, and “A Casual Revolution” on how puzzle games, music games, and the Nintendo Wii brought video games to a new audience. He maintains the blog “The Ludologist ”on "game research and other important things". His upcoming book The Art of Failure will be published in spring 2013.