It’s love that makes a family | A campaign with love and acceptance at its heart, fighting for the rights of same-sex families in Greece

What is it that “makes” a family? People living under the same roof? Or is it a country’s current legislation? Why does the nuclear family continue to be considered “core” to Greek society? Is parenthood important for LGBTQI+ people? And if so, why don’t same-sex couple families today enjoy the same rights as opposite-sex couple families do?

Same-sex families in Greece, in the year 2022, are without legal protection. At a time when legislative frameworks have been put in place across a large proportion of Europe and the rest of the world, fully recognizing the rights of same-sex couples to marry and adopt, joint parenthood involving persons of the same sex is not yet recognized in Greece. In practice, this means that the second, non-biological parent is “invisible” in the eyes of the law.

As part of Athens Pride, Onassis Stegi is joining forces with Rainbow Families Greece to help make family ties legally binding. The campaign video – directed by Marina Danezi, starring Kostas Vogiatzoglou, Giorgos Zoumpakis, and Emily Christopoulou, and featuring the voice of Jasmin Papadimitriou – sends out a message, loud and clear, championing love and acceptance. This loving message is being shared widely by Onassis Stegi through its social media presence, and through posters placed across the city and on Athens’ buses. The campaign will also feature at Onassis Stegi’s booth at Athens Pride 2022.

Because love, in and of itself, has the power to shake things up and make people reconsider, to overcome obstacles and bring about change. Because it’s love that makes a family.

The "It's love that makes a family" campaign was created to reach from Onassis Stegi to every home where there is love. The video will remain available at Onassis Channel on YouTube.

Credits

Concept: Nikos Athanasopoulos
Director: Marina Danezi
Campaign Manager: Daniel Vergiadis
Screenplay: Elizampetta Ilia-Georgiadou, Evangelia Kolaiti
Director of Photography: Konstantinos Koukoulios
Editor: Pantelis Liakopoulos
Production Manager: Tassos Koronakis
Colorist: Angelos Mantzios – MetaPost
Sound Design: Bounce Music
1st DoP Assistant: Stamatis Kouros
2nd DoP Assistant: Dimitris Kapnoulas
Gaffer: Damianos Timnios
Best Boy Electric: Konstantinos Lomvardas
Art Director: Maira Voultsou
Make-up Artist: Niki Ovakoglou
Head of Production Assistant: Nina Efstathiadou
Production Assistant: Maria Kontopidi
Transportations: Giorgos Chasiotis
Van Rental: Kostas Alexopoulos
Equipment Rental: Cekta, DK Rental House
Lighting Equipment: Bright & Vision

Starring: Kostas Vogiatzoglou, Giorgos Zoumpakis and Emily Christopoulou

Voice-over: Jasmin Papadimitriou

Featuring also: Thanasis Athanasiadis, Tassos Kampouris, Dimitris Karavas, Stella Bellou, Thomas Florou, Stelios Christopoulos, Elena Choremi, Daniel Vergiadis, Elizampetta Ilia-Georgiadou, Evangelia Kolaiti

And our little friends: Maria Yeboah, Maya Kampouri, Myrto Kampouri, Anna Karadimatraki, Dimitra Karadimitraki, Ioli-Georgia Moudilou, Katerina Fysaki

Portrait: Nikos Kokkas

Director of Culture: Afroditi Panagiotakou
Deputy Director of Culture: Dimitris Theodoropoulos
PR Executive: Alexandra Chrysanthakopoulou

Communication & Content Department

Group Communication & Content Manager: Demetres Drivas
Content Leader: Alexandros Roukoutakis
Campaign Manager: Daniel Vergiadis
Commercial Manager: Nikos Rossolatos
Media Office: Vasso Vassilatou, Katerina Tamvaki, Nefeli Tsartaklea-Kasselaki
Social Media: Vassilis Bibas, Sylvia Kouveli, Alexandra Sarantopoulou
Social Media Performance Specialist: Giorgos Athanasiou
Copywriters: Elizampetta Ilia-Georgiadou, Evangelia Kolaiti
Creative Studio: Georgia Leontara, Theodoros Koveos, Konstantinos Chaidalis
Audience & Client Development Coordinator: Dimitra Pappa
Website Editor: Despoina Kalyvi