SOAP: V-REAL

“V-REAL” is a poignant critique of the relentless wholesale commodification of our domestic lives, shedding light on its profound implications for housing markets and the unchecked monetization of our private data.

Through the ironic lens of the fictional rental service enterprise VAPORS, the project unveils a near-future scenario of unconventional living conditions, marked by the unbridled voracity of experience capitalism and the possibility of a complete domestic sellout.

“Consider the possibility that all homes could be your home. VAPORS delivers real homes and real lives, always to your convenience."

-VAPORS, CEO

V-REAL offers a glimpse into a changing domestic lifestyle, exploring the tension between technology and intimacy, voyeurism and empathy. Through a series of XR performances, an interactive and reflective dialogue is designed to critically consider the complexities of dwelling, belonging, and their mediation.

SOAP are Onassis AiR and Onassis ONX Fellows within the framework of the European Media Art Platform, that is co-funded by the European Union.